Brief:

CALIA is a performance wear brand that is presented as four distinct pocket collections; which are only sold at DICK’S Sporting Goods stores, direct to consumers online and on social media channels. Each collection aspires to target a segment with unique demands; movement/flexibility activities, performance, everyday, and convenience/comfort.  

The launch of Inspire and the release of ‘There’s Beauty in the Burn’  signaled the beginning of Calia’s next phase of growth, a life campaign that showcases the true elegance found not only in aesthetics but in the grit and strength displayed by everyday women.

Inspire displays how the intensity of a workout can be inspiring, making you walk out of the gym or studio with your head held high, feeling like a person most confident.

CALIA strives to be a unique offering in a crowded market athleisure and understands its target audience; especially considering the competition and market demands.