A favorite resource for curious cosmopolitans locals, Field Trip, is also the only guide switched-on travelers need to know for its ability to create a sense of wonder. A guide founded on the principle that the best resource for any city is the people that connect to that space intimately. The app's tight edit takes you to the essence of the space, to the people and places that are defining Las Vegas' unique personality today. Field Trip was created to inform travelers about unusual and hard-to-find clandestine locations, culture, and social engagements. They hoped to seek out what's truly authentic and share the pathways to deep associations and wonders for travelers and locals alike.

Role: Art Direction, Design

Year: 2016

Collaborators: Illustrator, Spencer Hansen; Ellen Pai, Martin Berggren, Rasmus Wangelin, Alex Bodman.

The aim is to help simplify and systematize the design, development, and QA of marketing email campaigns. It helps elevate brand quality because the templates are vetted and held to the highest design standards, including accessibility. Our team also created a presentation deck and showcase video to help teams across the board.

Field Trip wanted to make its users feel like they could customize their experience with every step of use. We built in an option to customize colors for roads, names, and backgrounds. Customization is accomplished with a technology organization through Maply that we managed to leverage infostructure and architecture.

Following Doordash and Airbnb's model, Field Trip hired exclusive photographers and illustrators to create content to espouse a more incredible feeling for events and businesses. The purpose was to make the appearance and feel that would set them apart from any other travel guide and attract the audience they required to build a credible brand and influential syndicate.

The user interface is an essential component of any product. When it’s done well, users don’t even regard it is doing its job. When it’s done poorly, users can’t get past it to efficiently use a product. To increase the chances of success when creating interfaces, we developed seamless segment interstitials. These animations move the user from segment to segment without intimation.