Brief:

Optum wanted help tell the story of Optum Care Network – Nevada’s offerings and how it gives members access to the care they need all across the country. 

Role: 

Art Direction, Design

Year: 

2022

Collaborators: 

Abe Froman Production

When you’re taking the best care of yourself, you’re investing in your well-being for years to come—and the best way to do that is with an annual wellness screening. You’ll sit with your primary care provider to talk about how you’ve been feeling, 

This campaign centers around a simple idea: When you make the time to get a checkup, you’re practicing necessary self-care. And there’s no better time to get in with your primary care provider than the beginning of a new year.

Part of the campaign was digital and terrestrial billboards within the southwest. Throughout the campaign, we keep our tone direct but conversational, encouraging, comforting, and on-brand.