Brief:

Pinchos, Spanish for "spikes," are a Puerto Rican fast-food institution. You find them all over the island, as well as South Florida.

Pichos Factory is a premium fast food hybrid concept that combines high-level customer experience and convenience with moderate price. Customers Pichos Factory targeted young middle-class segments who can afford a relatively higher fee for fast-food. This segment of customers demands healthier options that used fresh and organic food.

Referencing the kabobs' idea was vital and subtly referred to more formal dining with a circle representing a dinner plate. We kept the colors primary and wanted to keep the feel to a certain level of informal.

Role:   Art Direction, Design
Year:   2015
Collaborators:   Photographer, Spencer Hanson.