Field Trip
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RESORTS WORLD
RESORTS WORLD
branding, advertising & print
branding, advertising & print
Brief:
Resorts World launched a whimsical marketing campaign leaning on the theatre entertainment and utopic nature of the shiny, new property. As the Second Anniversary celebration approaches, the debut of this new campaign will display how the property offerings and the energy it embodies have materialized.
Resorts World launched a whimsical marketing campaign leaning on the theatre entertainment and utopic nature of the shiny, new property. As the Second Anniversary celebration approaches, the debut of this new campaign will display how the property offerings and the energy it embodies have materialized.
Role:
Art Direction, Design
Art Direction, Design
Year:
2022
Collaborators:
director, Kenneth Cappello; copy, Shannon Sarver;
Brand Guidelines
Brand Guidelines
Picture the most recognizable brands you can think of. You've learned to recognize them because of the consistency across these brands' written or visual messaging. The same brand colors are reflected across them. The language sounds familiar. It's all very organized, and while not rigid, it's cohesive.
Picture the most recognizable brands you can think of. You've learned to recognize them because of the consistency across these brands' written or visual messaging. The same brand colors are reflected across them. The language sounds familiar. It's all very organized, and while not rigid, it's cohesive.
Print Advertising
The client wanted to craft a marketing strategy that effectively communicates promotions to residents. Specifically, they sought guidance on creative content and messaging and how to maximize impact through social channels.
Outdoor
The client wanted to craft an advertising strategy that effectively communicates promotions to residents and locals. Specifically, they sought guidance on content and messaging while leveraging how to maximize impact through social channels.
