Field Trip
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WANDER
WANDER
website, marketing and project management
website, marketing and project management
Brief:
Wander is a luxury destination camping company offering high-end outdoor experiences with the elegance and design of a 5-star hotel.
Wander provides the ability to unfold the true adventurer in all of us. Fuel your adrenaline rush with off-road outings to remote locations accessible by 4x4 vehicles or helicopter. Chill in your magazine-photoshoot-worthy Wander camp and take in breathtaking waterfalls and natural pools. Go for a climb or hike as your Wander butler orchestrates everything for you, from a private chef to yoga, deep-tissue massage, falconing — you name it. Through extensive research and hands on product marketing, our team at Wander has the experience and know-how to execute all levels of your adventure.
Role: Art Direction, UI/UX, Marketing
Year: 2014
Collaborators: Photography, Anthony Mair; Business Development, Jerry Lemon; Programming, Herb Akeli; Design Support, Kyle Person; PR/Copy, Daryl Forkell Person.
Key Images
Branding Opportunities & Cross-Promotion
Branding Opportunities & Cross-Promotion
Field Trip was created to inform travelers about unique and hard-to-find clandestine locations, culture and social engagements. The brand was built upon determining true stories of place. They hoped to seek out what’s truly authentic, and share the pathways to deep associations and wonders for travelers and locals alike.
Multichannel Marketing Campaign
Multichannel Marketing Campaign
My team created campaigns for 12 segments, 6 categories across 5 channels (display, social, on-site, retail, and email). Both our design and messaging told a consistent story across Wander’s Paid and Owned Channels. My role was to oversee all the work, provide creative direction, and present to the marketing leadership team. The client was pleased with the work and results, which saw a bump in initial onboarding and customer retention.
My team created campaigns for 12 segments, 6 categories across 5 channels (display, social, on-site, retail, and email). Both our design and messaging told a consistent story across Wander’s Paid and Owned Channels. My role was to oversee all the work, provide creative direction, and present to the marketing leadership team. The client was pleased with the work and results, which saw a bump in initial onboarding and customer retention.
Technology
Advantage
Technology
Advantage
Wander offers an innovative, cloud-based appointment management system for full-service, limited-service, and self-service booking to Maximize revenue and enhance the guest experience with software tailored to meet unique needs and support our operational goals.
Content curation is integral to Wanders' marketing, so we created a Guidebook to Camping. Through this resource, we were able to drive user and customer engagement through curiosity. The idea was if a business can find great content types and make them easily accessible to its target audience while adding its unique flavor, Wander will stand out.
Affliate Advertising & Marketing Material
Affliate Advertising & Marketing Material
At Wander, we were assembling a cohesive strategy to find customers as part of the marketing and advertising plan from the beginning. We targeted customer that searched the internet for new adventures and fun travel opportunities. Part and parcel of that rollout was a unified vision and materials to support that plan.
